5 Ways to Better Your Email Marketing

One thing about us, we love to make a well-rounded marketing campaign. What better way to round out a strategy than by using a platform that over 4 billion people use? Welcome to Email Marketing 101, people!

Take your time.

When it comes to making an email campaign, you really shouldn’t rush things. It’s not the same as a transactional email where you thank a customer for their purchase and it’s not the same as when you reply to a friend in Gmail.

When crafting a template for your email campaigns, you want to think of who you’re reaching. It may take some time to figure that out if you’re just starting. A/B testing and segmenting audiences can really help you understand what people want to see. Putting in the effort to make sure you’re getting the results you want is worth it.

Using an email marketing platform will allow you to handpick everything from links, color schemes, photos, audiences, surveys, and everything in between that will reel your customers in. Moral of the story: Slow and steady wins the race.

Send emails with permission.

When you’re using a platform to send out mass emails with your campaign, permission is KEY. Make sure your customers have actually allowed your emails to come through because if you don’t, the unsubscribe list will be looooong. Don’t buy email lists! It doesn’t help anyone.

Using segments, journeys, and website pop-ups can help you keep track of who has given you the ability to email them so there is no confusion.

Understand spam filters.

If you don’t get consent to email the people on your list, the likelihood that those emails go to spam is pretty high. One thing you need to do before sending your first email campaign is learn about spam filters.

When sending emails, you need to make sure everything works and looks good. No repetition in words, links, or images to the point where a filter might say “wait a minute”. Keeping a good reputation through your email platform and from your I.P. address gives you a better chance of making sure your messages get through unscathed. Make your intentions clear through personal messaging and branding with proper coding!

Be personal.

When you combine a relatable brand and captivating content, you’re going to go far! This is why we say to take your time – You want to get the right message across but make it ‘you’. Whatever brand, business, company, or product you may have, give the people the message and motive behind it. Whatever objectives you have, they can be obtained with simple personalization.

One great way to connect with your audience is using an email people can reply to. This opens the lines of communication for you to really hear from individuals who follow your brand. Plus, staying true to who you are and being able to mesh well with your audience, whether you’re a CEO, a marketer, a community engagement specialist – Connection is important! When you’ve resonated with your audience, your results will prove it.

Analyze your reports.

After all is said and done, you want to see how you did, right? When you get numbers written out for you in easy reporting styles – You need to take advantage. Understanding the numbers behind your campaigns will be the building blocks for your next strategy. Continuously using the results you see to make the next thing even better will show you the growth you’re looking for.

Email marketing can be incredibly helpful and successful for a brand and a strategy when used properly. Go on, give it a try! If you need help starting off, you know where to find us.