The Brickyard Blog

It is reported that a branded post can bring in anywhere from $100 to $10,000+! According to Hootsuite, the unspoken industry standard would be $100 per every 1,000 followers – While it’s not that simple, it is a good starting point when figuring out your rates. Another actively growing way to monetize yourself or your…

When it comes to being a content creator, your time is money. Many platforms have programs that pay per metric, outside of brand partnerships and other money-making avenues, including Meta’s new addition to the game. But where do you get the most buck for your bang? When you think about what platforms are actually making…

Considering video is such a big deal in marketing these days, it’s important to know how to do it right; and more specifically, what not to do. The biggest avenues for video right now is through social media, TikTok and Reels specifically. While it’s not the only thing you should be doing for your social…

It’s no secret that Meta has created an app very similar to X (formerly Twitter), in order to continue competing on the charts to become the top social platforms of this generation. But how’s it really doing? What can it do for a business at this time? Let’s find out. In terms of being user-friendly,…

Social media is a great way to get your branding secured and reel in an audience that makes sense for you. You don’t need to be an expert at all things social to get started, but it is good to lay some ground rules to start your journey into that side of marketing. That’s where…

A good website will go a loooong way. It can build credibility, help branding, and improve customer engagements, if done correctly. Ensuring SEO keywords are strategically placed and using plug-ins to update your website frequently are just the start. Make your website user friendly. People like it easy – Plain and simple. If a user…

Since it is incredibly local to our agency and has sparked a lot of conversations in our community, we have to talk about Artificial Intelligence (AI). Last week, a local high school received multiple bomb threats, which were later confirmed to be hoaxes. Even so, Facebook’s AI chat bot feature sent the chaos to a…

Keeping track of updates on Facebook and its entities in a timely manner is nearly impossible, but we’ll try to catch you up. As marketers, we can appreciate an app and platform that continuously attempts to get better every day. But there are just some things they have to stop putting a price on. On…

X, formerly known as Twitter, has been under scrutiny since April 14, 2022 when the news of Elon Musk purchasing the platform came out. Since then, they’ve made headlines for more than just their name change. Whether it’s paying for verification or actually paying to have an account, X is trying multiple ways to keep…