Updates For Social Media
Technology is evolving fast, and social media is riding the wave—quickly becoming one of the most essential tools for marketing today. With these changes, social media platforms continuously adapt and roll out updates to stay relevant, enhance user experience, and meet the ever-changing demands of digital marketing. Because of this, marketers must stay in the know with updates to ensure that they are getting the most out of the content that they produce. What are some of the most recent social media updates you may ask? Let’s talk about it!
This past year, Instagram has released certain updates that are extremely beneficial for marketers and business purposes. Here are a few:
Instagram reels can be up to 3 minutes long!
While this may not seem like a long time, 3 minutes can be the difference from simply introducing a new product to explaining all of its capabilities and benefits. This can be extremely valuable to marketers as consumers love to know why they should invest in a product or service and how it will ultimately help them.
Users can now comment on Instagram stories!
Previously, Instagram users were able to like stories on the platform or DM the account posting, however, their newest feature allows people to comment! These comments pop up when you go to view the story on other accounts. So why does this benefit marketers? It’s simple, more engagement! This new feature allows the audience to easily engage with posts sharing thoughts, reviews, etc. Alongside this, other audience members will see these comments which can create a further sense of community within the brand.
So now that we’ve talked about Instagram, what’s going on with Facebook?
You can now save live videos!
Instead of logging onto Facebook, going live, and the video disappearing after it ends, users can now save them! This new feature can be beneficial to marketers in numerous ways and here a just a few:
- Repurposing Content
Live videos can be posted to the accounts feed for anyone to watch and have access to at any time! This way, the information is always available to your audience.
- Increased Engagement
By repurposing and reposting the live videos, you might find more audience engagement as people will be able to watch the video at any point in time!
Lastly, we can’t forget about YouTube! Speaking of, 2025 makes 20 years of YouTube! Happy Birthday to our video sharing app that has turned into so much more! With this celebration, YouTube is unlocking numerous changes to their platforms and we are so excited to see what’s to come! Make sure to stay up to date with the latest changes in the world of social media to ensure the most success for you and your brand!