The Brickyard Blog

When it comes to marketing, one outlet will not get you the results you need. Even if you strategize day in and day out on one platform, it will not be as helpful as a well-rounded campaign. “What tactics should I be using” you ask? Well not just social media, that’s for sure! Every brand…

One thing about us, we love to make a well-rounded marketing campaign. What better way to round out a strategy than by using a platform that over 4 billion people use? Welcome to Email Marketing 101, people! Take your time. When it comes to making an email campaign, you really shouldn’t rush things. It’s not…

It is reported that a branded post can bring in anywhere from $100 to $10,000+! According to Hootsuite, the unspoken industry standard would be $100 per every 1,000 followers – While it’s not that simple, it is a good starting point when figuring out your rates. Another actively growing way to monetize yourself or your…

When it comes to being a content creator, your time is money. Many platforms have programs that pay per metric, outside of brand partnerships and other money-making avenues, including Meta’s new addition to the game. But where do you get the most buck for your bang? When you think about what platforms are actually making…

Considering video is such a big deal in marketing these days, it’s important to know how to do it right; and more specifically, what not to do. The biggest avenues for video right now is through social media, TikTok and Reels specifically. While it’s not the only thing you should be doing for your social…

It’s no secret that Meta has created an app very similar to X (formerly Twitter), in order to continue competing on the charts to become the top social platforms of this generation. But how’s it really doing? What can it do for a business at this time? Let’s find out. In terms of being user-friendly,…

Social media is a great way to get your branding secured and reel in an audience that makes sense for you. You don’t need to be an expert at all things social to get started, but it is good to lay some ground rules to start your journey into that side of marketing. That’s where…

A good website will go a loooong way. It can build credibility, help branding, and improve customer engagements, if done correctly. Ensuring SEO keywords are strategically placed and using plug-ins to update your website frequently are just the start. Make your website user friendly. People like it easy – Plain and simple. If a user…

Since it is incredibly local to our agency and has sparked a lot of conversations in our community, we have to talk about Artificial Intelligence (AI). Last week, a local high school received multiple bomb threats, which were later confirmed to be hoaxes. Even so, Facebook’s AI chat bot feature sent the chaos to a…