If you have ever watched or listened to anything related to marketing, the marketing funnel was probably mentioned. So, what is a marketing funnel? A marketing funnel is the journey a customer takes from first noticing a brand to becoming a loyal customer. The marketing funnel is shaped just like one would think (a funnel)…

Whether you realize it or not, your personal brand already exists. Don’t believe it? Think about it this way: your personal brand is your reputation. It’s how you portray yourself to the world — your digital footprint, your presence, and your story. Everyone has one. The real question is: are you being intentional about yours?…

Just about all businesses and brands have websites nowadays. However, just because they have a website, doesn’t mean it’s always a great one… A company’s website is the first thing a potential customer finds when doing a quick Google search—or the first place they go when they want to learn more about you. That means…

When crafting a good email, you always want to start with the subject line. What is the subject line you might ask? The subject line is the very first thing your email recipients see from you in their inbox. This appears as a few words or a sentence to the right of the sender name.…