Word of mouth. What is it? What does it do? It’s pretty simple actually! Word of mouth is when customers actively talk about their thoughts, opinions, information, and recommendations about a product, service, or brand from one person to another. For example, when you buy a new mascara or golf club and you love it…

Whether people realize it or not, we watch and follow along with influencers each and every day. From sports influencers, to beauty influencers, to food influencers and more, they are constantly (and consistently) on our feed filling us with different information. So, how do these influencers connect with us on a deeper level than the…

Ever landed on a website or social media post that caught your interest, but left you unsure of what to do next? This is the critical importance of a call-to-action! So, what exactly is a call-to-action? It’s exactly what it sounds like! A call-to-action is a form of marketing that prompts an audience to act…

Technology is evolving fast, and social media is riding the wave—quickly becoming one of the most essential tools for marketing today. With these changes, social media platforms continuously adapt and roll out updates to stay relevant, enhance user experience, and meet the ever-changing demands of digital marketing. Because of this, marketers must stay in the…