The Brickyard Blog

When crafting a good email, you always want to start with the subject line. What is the subject line you might ask? The subject line is the very first thing your email recipients see from you in their inbox. This appears as a few words or a sentence to the right of the sender name.…

Word of mouth. What is it? What does it do? It’s pretty simple actually! Word of mouth is when customers actively talk about their thoughts, opinions, information, and recommendations about a product, service, or brand from one person to another. For example, when you buy a new mascara or golf club and you love it…

Whether people realize it or not, we watch and follow along with influencers each and every day. From sports influencers, to beauty influencers, to food influencers and more, they are constantly (and consistently) on our feed filling us with different information. So, how do these influencers connect with us on a deeper level than the…

Ever landed on a website or social media post that caught your interest, but left you unsure of what to do next? This is the critical importance of a call-to-action! So, what exactly is a call-to-action? It’s exactly what it sounds like! A call-to-action is a form of marketing that prompts an audience to act…

Technology is evolving fast, and social media is riding the wave—quickly becoming one of the most essential tools for marketing today. With these changes, social media platforms continuously adapt and roll out updates to stay relevant, enhance user experience, and meet the ever-changing demands of digital marketing. Because of this, marketers must stay in the…

We’re often told, “Don’t believe everything you see online.” And when it comes to brands and businesses, trust isn’t just important—it’s everything. With the rise of AI, photo-editing tools, and digital manipulation, it’s easier than ever to blur the lines between real and fake. In a world full of filters and fabrications, how can brands…

What a year 2024 has been! Social media has made some interesting transitions this year and since we’ve last updated. We think it’s time to get the new scoop! Let’s start with threads, shall we? The new update users and Threads admins are excited about is removing the ‘follow from Instagram’ feature. It used to…

When it comes to marketing, one outlet will not get you the results you need. Even if you strategize day in and day out on one platform, it will not be as helpful as a well-rounded campaign. “What tactics should I be using” you ask? Well not just social media, that’s for sure! Every brand…

One thing about us, we love to make a well-rounded marketing campaign. What better way to round out a strategy than by using a platform that over 4 billion people use? Welcome to Email Marketing 101, people! Take your time. When it comes to making an email campaign, you really shouldn’t rush things. It’s not…